Yeah so here it is, took me a while to make, trying to find the best PSP, flower and butterfly to use. I learnt a lot of techniques from creating this advert, and i had lots of fun, so i will probably be doing more of these.
I personally like the way it turned out, i like the effect, and the gloss and reflection i created on the PSP itself. However i may have used one too many brushes XD
Comments appreciated, and if there are plenty of suggestions, i will change it.
Now that video game history class is over, let me explain to you why your advert sucks.
First of all, the PSP's image is rooted in a few simple concepts, in many ways synoumous with Sony's way of doying business in general: sleekness, compactness, and power. And of course quality, and maybe luxory. This was a device directed at the somewhat cash flush 18-35 aged male demographic, and was designed to appeal to them.
To put it very simply: The PSP means to "look like" it is for hardcore gamers. This is a perception Sony is doing nothing but trying to strengthen now, what with the poor sales of GTA: Chinatown.
So your advert fails first, real hard, right off the bat. Since when, I ask you, were flowers and butterflies supposed to appeal to hardcore gamers?!?!?!? Not to mention the other noise you're putting behind it. More flowers? Stars? Leaves? Grass? If you're going to appeal to an audience whose idea of awesomness is a great half-naked Greek god tearing someones head off, you could do much better than stick this stuff on.
If your aim was to appeal to soccer moms and 16-year-old girls, than you still failed. Here we can see another fatal flaw of your beloved advert: it provides no information whatsoever. What are you trying to say with this picture? That the PSP can grow grass and flowers and incubate butterflies? (that was so stupid I feel sullied by typing it) (actually that would be awesome if it were possible, but anyway)
There is no mention of just what in the world this thing you have in my face can do. If I squint a bit, I can see there are a few little icons on the overly reflective screen (more on that in a second). But what do these icons mean? This isn't a press photo, this is something geared to sell someone else something very expensive. At the least you could tell me what I'm buying! Not that anyone would buy it, of couse; hardcore gamers would see this and go after your blood, and soccer moms would just play their DS's.
Your ad is also a failure from a design standpoint. First of all, your PSP, the core product you are selling, is blocked by totally unrelated things like butterflies, flowers and grass.
Second, the brushes you chose do not fit in with the mixed angular/rounded art style of the PSP. All objects on-screen are heavily rounded; while this softens the image, it utterly defeats the "sleek" aspect Sony's excellent professional designers spent years perfecting, reducing the PSP to a friendly round blob.
Third, the "gloss" you're so proud of is incorrectly made. In it's current form, the far edge of the gloss cannot be easily identified; as a result, it just looks like a common screen defect on LCD monitors.
Furthermore, the gloss and reflections over the triangle and under the D-pad dilute the black color scheme and reduce contrast between the screen and case, resulting in what looks like a very lackluster screen and annihilating what little sleekness the visual noise left.
Fourth, the choice of colors does not fit with (again) the target perception. While black is a classic Sony color, in your gradient it is underepresented and again highly diluted. Blue in general, on the other hand, is the most passive color; hardly what you'd be looking for when you're trying to push a machine that prides itself on power. Essentially, looking at your picture makes me want to fall asleep, when I should be pumped up with desire for this wonderful miracle device.
Fifth, your PSP is a PSP-2000 and DOES NOT HAVE SHOULDER BUTTONS. What were you thinking? Besides the fact the the shoulder buttons completed the cropped-oval shape of the PSP (a shape you've completely ruined now), you're selling a BROKEN PRODUCT. What are you kid, insane?!?!?
I could go on and nitpick...but I think that's quite enough to go on.
So now YOU tell me: just what do you think of your work of art now?
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[link]
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WHO THE HELL DO YOU THINK YOU ARE?!?!
First of all, the PSP's image is rooted in a few simple concepts, in many ways synoumous with Sony's way of doying business in general: sleekness, compactness, and power. And of course quality, and maybe luxory. This was a device directed at the somewhat cash flush 18-35 aged male demographic, and was designed to appeal to them.
To put it very simply: The PSP means to "look like" it is for hardcore gamers. This is a perception Sony is doing nothing but trying to strengthen now, what with the poor sales of GTA: Chinatown.
So your advert fails first, real hard, right off the bat. Since when, I ask you, were flowers and butterflies supposed to appeal to hardcore gamers?!?!?!? Not to mention the other noise you're putting behind it. More flowers? Stars? Leaves? Grass? If you're going to appeal to an audience whose idea of awesomness is a great half-naked Greek god tearing someones head off, you could do much better than stick this stuff on.
If your aim was to appeal to soccer moms and 16-year-old girls, than you still failed. Here we can see another fatal flaw of your beloved advert: it provides no information whatsoever. What are you trying to say with this picture? That the PSP can grow grass and flowers and incubate butterflies? (that was so stupid I feel sullied by typing it) (actually that would be awesome if it were possible, but anyway)
There is no mention of just what in the world this thing you have in my face can do. If I squint a bit, I can see there are a few little icons on the overly reflective screen (more on that in a second). But what do these icons mean? This isn't a press photo, this is something geared to sell someone else something very expensive. At the least you could tell me what I'm buying! Not that anyone would buy it, of couse; hardcore gamers would see this and go after your blood, and soccer moms would just play their DS's.
Your ad is also a failure from a design standpoint. First of all, your PSP, the core product you are selling, is blocked by totally unrelated things like butterflies, flowers and grass.
Second, the brushes you chose do not fit in with the mixed angular/rounded art style of the PSP. All objects on-screen are heavily rounded; while this softens the image, it utterly defeats the "sleek" aspect Sony's excellent professional designers spent years perfecting, reducing the PSP to a friendly round blob.
Third, the "gloss" you're so proud of is incorrectly made. In it's current form, the far edge of the gloss cannot be easily identified; as a result, it just looks like a common screen defect on LCD monitors.
Furthermore, the gloss and reflections over the triangle and under the D-pad dilute the black color scheme and reduce contrast between the screen and case, resulting in what looks like a very lackluster screen and annihilating what little sleekness the visual noise left.
Fourth, the choice of colors does not fit with (again) the target perception. While black is a classic Sony color, in your gradient it is underepresented and again highly diluted. Blue in general, on the other hand, is the most passive color; hardly what you'd be looking for when you're trying to push a machine that prides itself on power. Essentially, looking at your picture makes me want to fall asleep, when I should be pumped up with desire for this wonderful miracle device.
Fifth, your PSP is a PSP-2000 and DOES NOT HAVE SHOULDER BUTTONS. What were you thinking? Besides the fact the the shoulder buttons completed the cropped-oval shape of the PSP (a shape you've completely ruined now), you're selling a BROKEN PRODUCT. What are you kid, insane?!?!?
I could go on and nitpick...but I think that's quite enough to go on.
So now YOU tell me: just what do you think of your work of art now?
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I AM AN (american born) CHINESE.
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I AM AN (american born) CHINESE.
Good job
And overloading on brushes isn't a bad thing =]
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Let me know if you want to request a drawing!
I'm always looking for a challenge!
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The problem for an amateur is that an amateur has no reason to take a photograph.
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My Army Of Bunnies Will Destroy Mankind MWAHAHAA !!